Lady Godiva was an 11th century noblewoman married to Leofric, the powerful Earl of Mercia and Lord of Coventry. As the story goes, Godiva was troubled by the crippling taxes Leofric had levied on the citizens of Coventry. After she repeatedly asked him to lessen the burden, Leofric quipped that he would lower taxes only if she rode naked on horseback through the center of town. Determined to help the public, Godiva stripped off her clothes, climbed on her horse and galloped through the market square with only her long flowing hair to cover herself. Before leaving, she ordered the people of Coventry to remain inside their homes and not peek, but one man, named Tom, couldnât resist opening his window to get an eyeful. Upon doing so, he was struck blind. (According to legend this is origin of the term âPeeping Tomâ) After finishing her naked ride, Godiva confronted her husband and demanded that he hold up his end of the bargain. True to his word, Leofric reduced the peopleâs debts. Godiva Chocolatier was founded in 1926 in Brussels, Belgium, by the Draps family who opened their first shop in the Grand Place in Brussels under its present name, in honor of the legend of Lady Godiva. rochestermilitary.com