4 SEPTEMBER 1888 – George Eastman registered the trademark âKODAKâ, and also received a patent (388850) for his hand-held box camera which used roll film containing a 100 exposure of roll of paper stripping film and the entire camera was sent back to the manufacturer for developing, printing, and reloading with a new film. He coined the phrase “You Press The Button and We Do The Rest.” rochestermilitary.com